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Deal management is about the procedures and practices that enable an investment strategy to be carried out. The goal is to control a complex sales pipeline to standardize processes, improve deal quality, and ultimately increase conversions.

To create an effective deal-management process, you must first recognize the responsibilities and goals of each part of the sales cycle. Also, make sure these roles have clear handoffs. This ensures that the right people are involved in the right deals and that their roles do not overlap too many times. This could lead to confusion or conflict, which can ultimately slow down the sales process.

A good process for managing deals should also include a schedule for each stage and the criteria to meet in order to proceed to the next. This will help teams identify any issues and take steps to eliminate them. A strong process should also allow for consistent communication between all parties involved in the deal, which includes external partners like brokers or investment managers.

In an environment that is complex in sales there are many stakeholders who are involved in the process. This is especially true for the midmarket and in the enterprise segments the pivotal role of VDRs in asset management and acquisitions with many decision-makers, feature requests, critical dependency, and many more. To manage these deals, you require more visibility and oversight. A technology solution such as Revenue Grid can provide this degree of transparency and supervision to ensure the right people are in the place they are supposed to be working.